The Object of Rotary is to encourage and foster the
ideal of service as a basis of worthy enterprise and, in particular,
to encourage and foster:
FIRST. The development of acquaintance as an opportunity
for service;
SECOND. High ethical standards in business and
professions, the recognition of the worthiness of all useful
occupations, and the dignifying of each Rotarian's occupation
as an opportunity to serve society;
THIRD. The application of the ideal of service
in each Rotarian's personal, business, and community life;
FOURTH. The advancement of international
understanding, goodwill, and peace through a world fellowship
of business and professional persons united in the ideal of
service.